tomás montalvo-lagos
the work of
art direction—
We were tasked with making a collection of pins for the parent portal to be awarded through Mickey's Magical Arts World app. Making sure to front load the art direction for this project as best as possible, the outside art team embarked on working on these pins for Imagicademy.
A collection of pins made for Mickey's Magical Math World app. These pins were used to award achievements in the app.
Close-up.
This is the screen where the pins were collected in Mickey's Magical Math World app.
More pins!!! These were made for the parent portal as pins that could be awarded from the parent to the child.
A collection of pins created for the parent portal app. These pins were to be used by parents to acknowledge their child's achievements.
A collection made for Mickey's Shapes Sing-ALong app.
A collection of pins created for Frozen: Early Science app.
Here I staged my art direction process:
First pass. First stab at the collection as a whole, just to get the ideas out and talk it out with the producers to make sure I’m heading in the right direction.
Second pass. Making producer modifications and refine ideas a bit.
Third pass. Refine ideas 1,6 &13. Then pass it to outside vendors for final render and color.
Finals made by outside vendor.